Creative Director

Job Summary:

Mercer Advisors is seeking an experienced and passionate Creative Director to join our team. The ideal candidate is a strategic thinker, dynamic leader, and hands-on creative with a proven track record of delivering innovative and effective creative solutions. This role will collaborate closely with cross-functional teams to ensure that all creative output aligns with our brand identity, resonates with target audiences, and achieves business objectives.

You will lead a team of designers and copywriters, including both direct reports and dotted-line contributors, fostering a culture of creativity, collaboration, and accountability. This role requires a balance of big-picture vision and hands-on execution, with a strong focus on performance and results.

Essential Job Functions for this role include:

Strategic & Creative Leadership

• Develop and articulate a compelling creative vision that aligns with company strategy and brand goals.

• Translate business objectives into breakthrough creative strategies and concepts that drive measurable outcomes.

• Stay ahead of industry trends, competitor activity, and emerging technologies to keep our creative approach fresh and relevant.

Team Leadership & Collaboration

• Lead, mentor, and inspire a multidisciplinary team of designers and writers, encouraging continuous growth and innovation.

• Collaborate across departments to ensure seamless integration of creative efforts throughout the organization.

• Provide clear direction and constructive feedback to internal teams and external partners.

Conceptualization & Execution

• Oversee the development of creative concepts, campaigns, and designs that effectively communicate the company’s message and resonate with target audiences.

• Drive the creation of compelling visuals, graphics, copy, and multimedia content across digital, print, video, and social media channels.

• Ensure all creative outputs maintain a consistent and high-quality look, feel, and voice aligned with brand standards.

• Work hands-on when needed, especially during high-impact campaigns, contributing to concept development, copywriting, and design. 
  

Outcome-Oriented & Data-Driven Creative

• Champion a performance-focused creative approach, using data and insights to guide ideation, execution, and optimization.

• Partner with analytics and marketing teams to evaluate creative effectiveness and continuously improve based on results.

• Embrace a test-and-learn mindset, leveraging A/B testing, audience insights, and performance metrics to refine messaging, visuals, and formats.

Project & Resource Management

• Manage multiple projects simultaneously, ensuring timely delivery and high-quality results.

• Define project scopes, timelines, and deliverables in collaboration with stakeholders.

• Develop scalable creative systems and templates to support rapid campaign deployment and brand consistency.

Knowledge, Skills, and Abilities:

• 10+ years of experience in creative leadership roles, ideally in digital and performance marketing environments.
• Proven success developing and executing high-performing creative campaigns across digital and traditional channels.
• Strong portfolio showcasing creative direction across a variety of projects and placements including paid media, social, web, email, presentations, and multimedia.
• Deep understanding of brand strategy, storytelling, consumer psychology, and user-centered design principles.
• Ability to think strategically and execute creatively, balancing innovation with business objectives.
• Multi-media experience required.
• Proven track record in mentoring team and collaboration between design and copywriting.
• Exceptional leadership, communication, and project management skills.
• Proficiency in Adobe Creative Suite, Figma, and Microsoft Office.
• Bachelor’s degree in Design, Fine Arts, Marketing, or a related field.
• Experience working in a fast-paced, highly regulated, ever-changing industry.
• Ability to work from our New York City office several days per week.

Work Schedule:

This professional role requires availability Monday through Friday, 8:00 AM – 5:00 PM.

Working Conditions:

Professional office environment, daytime hours, working inside, standing, and sitting, will be assigned to a workstation, no heavy lifting over 20 lbs.