Copywriter

Copywriter

 

Camp.us is the home of our creative companies.

Brands&People and -1.

 

About us

 

Brands&People is a brand-centric company focused on mobilizing commercial brands in Latin America. We steer, innovate, communicate, and maximize brands to accelerate growth. We’re a people-centric company, too. We believe that propelling the creative careers of our staff results in stronger brands for our clients. Our team is an eclectic mix of brand leaders, creative directors, designers, copywriters, media executives, and brand managers, headed by French strategist Emmanuel Moreau and Mexican designer Gerardo Ortiz.

 

About you

 

In this role, your primary focus will be to protect our projects' voices and stories. Your every morning question should be: How can I create beauty and value by using the right words? You are expected to immerse in each brand's universe and be able to guarantee the quality and coherence between the content and the holistic interaction of creativity and design are met at all times. You will be a key player in the pursuit of creating value for our clients and their consumers through relevance and awareness. 

 

We trust you with these key responsibilities:

 

1. Build integral pieces of text to get the attention needed to make sure the message goes through.
2. Proof read every text that goes through you while perfecting style and orthography.
3. Research for references and trends.
4. Find unusual sources of inspiration and encourage your team to do so as well.
5. Master and dominate the art of storytelling.
6. Participate at powerful and safe-space brainstorming sessions with your team.
7. Collaborate with your team to plan the monthly social calendar, making sure each message is the right one.
8. Receive, understand and decode briefs.
9. Transform visions into concepts and creative ideas that resonate.
10. Deploy concepts and creative ideas into powerful and feasible applications.
11. Create scripts and build demo tapes that shape our ideas into tangible pieces to present and pitch.
12. Elaborate and display simple, powerful, and persuasive presentations to pitch new project ideas and/or to show projects progress.

 

Experience & Requirements 

Excellent writing, editing, and proofreading skills.

Fluent in English and understanding of creative communities.

Strong research skills.

Good analytical and problem-solving skills. Common sense.

Organized, obsessive to details, decisive, and agile.

Excellent interpersonal and networkings kills.

Excellent organization skills.

 

Critical Behaviors for Success

 

We have four goals and principles for everyone in our teams: Autonomy, Ecosystem-Thinking, Impact and Personal Transformation. A person that thrives in our culture, understands and behaves according to these 4 principles:

 

Autonomy—

You do what you love. You love what you do.

You find ways to make things happen while distributing activities, time and energy.

Credibility is earned through execution and getting things done.

You get into the details and deliver results.

You're always ready to get hands-on all aspects of the daily needs. Pragmatism and outcomes orientation are valued.

You start early and finish early with no pending issues.

You channel high levels of energy to specific tasks and finish what you start.

You act like an adult at all times. No one will baby sit you or your work.

 

Ecosystem-thinking—

You love working with people. Foster harmony in the team and share Good Vibes Only.

You're an example of commitment, teamwork, and solidarity.

You manage your time and energy, in a way everyone's personal life is respected.

Don’t assume anything, ask again.

Clarify doubts and simplify things.

Be honest about your status and whether you’ll make it in time or not.

Always be clear and transparent along the journey.

Share lessons learned and victories won with everybody, everyday.

Ask for feedback from teammates and take them in a mature and constructive way.

You provide constructive, honest, and respectful feedback on time.

You are observant, proactive, and eager to learn.

You respect everyone's role in the journey.

 

Personal Transformation—

You pledge to positively transform yourself.

You’re constantly searching for new abilities to acquire.

You enjoy sharing knowledge with others.

You are curious and keep exploring new journeys to explore.

You love challenging yourself.

 

Impact—

You believe your work can change the world.

You understand data and feel comfortable working with it.

You sustain your work on real information.

You’re able to clarify the outcomes that can be expected from your work.