About Fam (previously FamPay)
Fam is India’s first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ young users in India to kickstart their financial journey super early in their life.
We’re reimagining how the next generation experiences fintech—going beyond payments to build a lifestyle brand that blends money, identity, and everyday experiences into one seamless, intuitive journey.
Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital and the likes of Kunal Shah, Amrish Rao as angel investors.
About this Role
You don't come across a company every day that puts content and communication on top of its priorities. We believe communication is the most powerful tool and can be a total game changer.
With a product aimed at next generation, it's essential for us to reach our users in the form they actually want to consume, not the form we think sounds "professional."
We're looking for a copy intern with a sharp eye for words, a good sense of what makes Gen Z stop and read, and the itch to craft content that feels less like marketing and more like a conversation with a friend.
On the Job
Write copy for social media posts, captions, ad creatives, and brand campaigns across platforms
Adapt tone and voice to fit different brands and audiences
Collaborate with designers and the marketing team to turn ideas into content
Research trends, competitors, and cultural moments to keep content relevant
What we're looking for
Proficiency in both English and Hindi, able to write naturally and persuasively in each, not just translate between them
A creative understanding of social media, brands, and advertising. You get what makes content scroll-stopping and what makes a brand feel distinct
Culturally tuned-in, aware of memes, trends, regional festivals, and internet humor, and able to weave them into content that feels current
Curiosity, self-direction, and proactiveness. You pitch your own ideas and chase them down, not just wait for briefs
Having a good grasp of grammar, structure, and storytelling
Ability to take feedback and iterate quickly
Bonus Points
Experience shooting and recording content (college projects, personal reels, YouTube, etc.)
Comfortable on camera and open to acting in content when needed
A portfolio, samples, or links to anything you've written or created
Why should you join us?
Every once a while, a product comes to life that makes people think, why this was not done earlier? The users love it, the investors dream about the great returns and the team feels the joy and pride every day. We have strong indicators for users and investors and we are building the team, that will have stories to tell all their life.
We believe that a great product is built by a high-quality team that find purpose and joy in their work and we put heavy emphasis on having fun at work.
Perks That Go Beyond the Paycheck
• Relocation assistance to make your move seamless.
• Free office meals (lunch & dinner).
• Generous leave policy, including birthday leave, period leave, paternity and maternity support, and more.
• Salary advance and loan policies for any financial help.
• Quarterly rewards and recognition programs, and a referral program with great incentives.
• Access the latest gadgets and tools.
• Comprehensive health insurance for you and your family, mental health support.
• Tax benefits with options like food coupons, phone allowances, car/device leasing.
• Retirement perks like PF contribution, leave encashment and gratuity.
Here’s all the tea on FamApp ☕️
FamApp focuses on financial inclusion of the next generation by providing UPI & card payments to everyone above 11 years old. Our flagship Spending Account, FamX, seamlessly integrates UPI and card payments, enabling users to manage, save, and learn about their finances effortlessly.
Revolutionizing Payments and FinTech
FamApp has enabled 10 million+ users to make UPI and card payments across India, removing the inconvenience of carrying cash everywhere. Users get to customise their FamX card with doodles, which lets them add a personal touch to their payments.
Trusted by leading investors
We’re proud to be supported by renowned investors like Elevation Capital, Y-Combinator, Peak XV (formerly Sequoia Capital India), Venture Highway, Global Founder’s Capital, and esteemed angels Kunal Shah and Amrish Rao.
Join Our Dynamic Team
At Fam, our people-first approach is reflected in our generous leave policies, flexible work schedules, comprehensive health benefits, and free mental health sessions. We don’t mean to brag, but we promise you’ll be surrounded by some of the most fun, talented and passionate people in the startup space.
Want to see what makes life at Fam so awesome? Check out our shenanigans at
@lifeatfam 😛
PS - We’re looking for someone with an AI-native mindset, who actively leverages AI in their day-to-day work, as we encourage and embed it across every level at Fam.
