Company Overview
Engage Video Group is a technology-driven social media video business combining data and creativity to create content people really care about. We have worked with global corporations such as Unilever and NESTLÉ to produce the most engaging, shareable content for some of the world’s largest brands, and have built and own the largest food and recipe social media platform in Africa, Foodies of SA.
The Content Lead is the strategic and creative owner of campaigns from client brief through to performance. This role is responsible for translating client objectives into platform-first creator video strategies, overseeing creator execution, maintaining creative quality throughout production, and driving continuous optimisation through performance insights. Working predominantly across food and FMCG brands, this individual combines strategic thinking, food and recipe ideation, creator content management, production oversight, and reporting to ensure every campaign delivers both creative excellence and measurable business results. The Content Lead acts as the central point of accountability across strategy, creators, production and reporting, ensuring campaigns are delivered to the highest creative and brand standard.
Key Responsibilities
1. Campaign Strategy & Creative Leadership
- Own campaign strategy from initial client brief through to campaign delivery.
- Translate client briefs into insight-led, platform-first creator strategies.
- Lead creator strategy and recipe ideation, ensuring concepts are culturally relevant and brand aligned
- Identify food trends, cultural moments and consumer behaviours that unlock strategic opportunities.
- Present strategic thinking confidently to internal teams and clients.
2. Creator Sourcing, Briefing & Direction
- Lead creator sourcing and recommend creators based on audience fit, creative style and campaign objectives.
- Develop creator briefs that balance strategic messaging with authentic creator storytelling.
- Brief creators and manage briefing sessions
- Own creator feedback and sign-off prior to go-live
3. Production Oversight & Quality Assurance
- Oversee production across campaigns to ensure strategic intent is maintained from concept through delivery.
- Work closely with Foodies of SA and production teams to ensure content aligns with campaign objectives and brand standards.
- Act as the quality gate for all campaign assets before client delivery.
- Ensure campaign deliverables meet Engage Video Group's creative standards before publishing.
4. Campaign Performance & Optimisation
- Monitor campaign performance throughout the campaign lifecycle.
- Recommend creative pivots or reinvestment opportunities based on performance.
- Ensure learnings are documented and applied to future campaigns.
5. Reporting & Strategic Insights
- Lead strategic reporting across campaigns.
- Develop meaningful reporting narratives that explain campaign performance beyond the metrics.
- Produce actionable insights and recommendations for clients.
- Identify long-term learnings across brands and categories.
- Contribute strategic commentary to reporting decks and presentations.
Skills & Competencies
- Strong strategic thinker with the ability to balance creativity and commercial objectives.
- Excellent understanding of food culture, recipe content and FMCG purchasing behaviour.
- Strong creative judgement with a high standard for content quality.
- Experience briefing and directing creators.
- Ability to oversee multiple campaigns simultaneously.
- Confident interpreting campaign data and translating insights into action.
- Strong storytelling ability across strategy, reporting and presentations.
- Excellent written and verbal communication skills.
- Deep understanding of TikTok, Instagram, Meta and YouTube content ecosystems.
- Strong stakeholder management and presentation skills.
- Excellent attention to detail with the ability to act as a quality gate across campaign deliverables.
Experience & Qualifications
- 2-3 years' experience in content strategy, influencer marketing, digital marketing, social strategy or FMCG brand marketing.
- Experience developing content strategies for food, beverage or FMCG brands.
- Experience overseeing creator campaigns from briefing through to delivery.
- Experience working closely with production teams and creative talent.
- Experience contributing to campaign reporting, optimisation and case study development.
- Previous team leadership or mentoring experience.
- Relevant qualification in Marketing, Communications, Media, Advertising or a related field.
