Content Marketing Manager (CLI Conservatory)

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

JOB TYPE: Full Time

LOCATION DETAILS: This role is based onsite in Southampton, MA, at the CLI Conservatory.

PAY RATE: The budgeted salary range for this role is $56,000 - $71,400.

The salary will vary based on criteria such as education, experience and qualifications of the applicant, location, internal equity, and alignment with the market.
 

ABOUT CLI STUDIOS:

We are a group of unique, diverse, and creative individuals who deeply believe in the transformative power of the performing arts. We are on a mission to make dance education more accessible to aspirational students around the world using a mix of technology, innovative thinking, and an amazing, mission-driven team!

Through our online training program, dancers around the world can take over 1,500 classes from top dance instructors from New York and Los Angeles. For more advanced students, we offer the CLI Conservatory, an extensive in-person training program where dancers launch their professional careers with training and support from over 100 world-renowned choreographers. 

Our team is a collaboration between world-class performing artists (e.g. multi-season stars from SYTYCD), technologists, startup operators, and more. We believe business and art are not mutually exclusive. In fact, it is the melding of these two worlds that has made us the bold, creative force we are today. In the same sentence, you’ll hear us talking about dance technique, studio production, and conversion rates.

HOW YOU WILL MAKE AN IMPACT

The Content Marketing Associate is critical to supporting the growth of both the CLI Conservatory Online training program and the CLI Conservatory, a 10-month pre-professional training program designed to help young dancers join the professional dance industry. This position will help bring our brand stories to life through engaging content and strategic marketing initiatives across multiple channels.

Reporting to the Director of Marketing, you will collaborate closely with our creative, content, recruiting, and admissions teams to execute campaigns, create compelling content, and support audience growth and engagement.

WHAT YOU WILL DO

• Develop creative briefs for email, social, video, and web campaigns
• Write marketing copy for email campaigns, website content, and social media
• Assist in developing and executing social media strategies for both CLI Studios and CLI Conservatory channels
• Partner with the content team to support and execute creative concepts
• Coordinate and produce content opportunities, including photoshoots, student interviews, and other asset creation initiatives
• Schedule and publish content across social media platforms, including YouTube, Instagram, Facebook, and TikTok
• Engage with social media communities through comments, direct messages, and tagged content
• Support the execution of seasonal and ongoing marketing campaigns
• Track and report on social media and campaign performance metrics

QUALIFICATIONS

Knowledge/Skills/Abilities:

• We're looking for someone who is excited by our mission and passionate about dance, storytelling, and marketing. The ideal candidate is organized, proactive, adaptable, and energized by working in a fast-paced, collaborative environment.
• Strong organizational skills and exceptional attention to detail
• Familiarity with productivity and collaboration tools such as Google Workspace, Microsoft Office, and ClickUp
• Strong communication and writing skills
• Ability to manage multiple projects and prioritize effectively
• A results-oriented mindset with a willingness to jump in and wear multiple hats in a startup environment

Education/Experience:

• Experience within the dance industry (as a dancer or through work with a dance-related organization)
• 2+ years of experience in marketing, content creation, or a related field

#LI-KS1

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• Access to Financial Coaching and member-owned Credit Union
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Eligibility for company-sponsored benefits is determined by scheduled work hours, and the terms of the applicable benefit plans. Benefit offerings and eligibility requirements may vary by position and are subject to change in accordance with plan documents and applicable law.

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.