Community Relations Manager

Role Overview

As the Community Relations Manager, you serve as both the welcoming face of the community and a critical operational partner. This role blends exceptional resident engagement with strong business support—delivering a premium living experience while ensuring seamless operations in collaboration with Community Management.

Operational support:

• Assist the Community Manager/Senior Community Manager in leading the onsite team, ensuring daily operations comply with company standards and regulatory requirements, including safety protocols, OSHA regulations, and Fair Housing guidelines.
• Conduct regular community inspections, including vacant units, make-ready apartments, and model homes, as well as move-in and move-out walkthroughs.
• Monitor the property for policy violations, maintenance needs, and overall curb appeal, addressing issues promptly to maintain brand standards.
• Manage and nurture vendor relationships to ensure quality service and timely project completion.
• Partner with onsite teams and the Center of Excellence to drive occupancy and revenue by meeting and exceeding leasing goals, conversion rates, and key performance indicators (KPIs).

Sales & Revenue Generation:

• Drive occupancy and revenue by achieving and exceeding leasing goals, conversion targets, and KPIs.
• Actively manage your sales pipeline—follow up promptly, nurture potential residents, and close leases with confidence.
• Use consultative selling techniques to uncover needs, present solutions, and create value that resonates with each potential resident.
• Keep CRM records accurate and up to date for all potential resident interactions.
• Monitor and report on lead activity, conversion metrics, and pipeline health.
• Stay organized and disciplined to ensure timely follow-up and consistent engagement.

Community Advocacy & Resident Experience:

• Guide potential residents through the leasing process with confidence and care, making it simple, stress-free, and enjoyable journey that reinforces our brand promise of better living.
• Deliver a concierge-level experience by anticipating needs, offering personalized solutions, and creating memorable interactions.
• Build lasting relationships that inspire loyalty and referrals through exceptional service.
• Represent the community as an ambassador, showcasing not just homes but a lifestyle of comfort, convenience, and premium living.
• Handle objections gracefully, turning challenges into opportunities.
• Establish, manage, and maintain marketing programs and social media presence to attract and retain residents.
• Plan and execute resident events and engagement programs that strengthen community ties.

Professionalism & Brand Alignment:

• Maintain integrity, accountability, and reliability in all aspects of performance.
• Maintain a polished, approachable presence that reflects our premium brand standards in every interaction.

Qualifications

Experience & Education:

• 2+ years of measurable sales success in high-velocity, short-cycle sales environments such as multifamily, luxury retail, hospitality, timeshare, premium automotive, or premium lifestyle services
• High school diploma or equivalent required; bachelor’s degree or equivalent preferred

Performance Orientation:

• Demonstrated ability to meet or exceed sales quotas, targets, and KPIs
• Proven track record in pipeline management and disciplined follow-up
• Ability to deliver exceptional resident experience and consistently exceed customer expectations
• Skilled in collaborating with onsite teams and support partners to achieve community goals

Skills & Competencies

• Strong organizational abilities with experience in administrative processes, compliance, and operational support
• Excellent verbal and written communication skills; adept at building rapport and maintaining professional relationships
• Skilled in resolving complex resident concerns with empathy, urgency, and professionalism

Technical / Process Skills:

• Proficient in property management software, CRM systems, and Microsoft Office Suite
• Advanced ability to leverage social media platforms for marketing, engagement, and brand storytelling

Cultural / Brand Fit:

• Embodies company values and premium brand standards
• Professional appearance and executive presence required