As our Business Marketing Manager, you are Armstrong Business’s dedicated marketer, the single owner of how we win and grow commercial customers. This is a full-stack, full-funnel role: you do it all for the business line of business, from brand and demand generation to the website, lead generation, sales enablement, and retention, for customers ranging from the local shop on Main Street to multi-site, enterprise, and wholesale accounts. You report to the Director of Marketing and partner day to day with our VP of Commercial Services, acting as the marketing engine behind the business team’s growth targets. If you want to own a line of business end to end and build its marketing from the ground up, this is your seat.
What You’ll Do
- Own Business Marketing End to End: Own the full-funnel marketing strategy and execution for Armstrong Business as a team of one, from awareness through acquisition, expansion, and retention.
- Partner with the VP of Commercial: Work hand in hand with our VP of Commercial and the business sales team, translating their pipeline and revenue goals into marketing plans and acting as their embedded marketing partner.
- Generate Business Demand: Build awareness and net-new demand among business decisionmakers, running paid search, LinkedIn, account-based marketing, and outbound to fill the commercial pipeline.
- Own the Business Web Experience: Own Armstrong Business’s pages on .com, including the business serviceability and quote experience, lead-capture forms, and conversion paths that turn interest into qualified opportunities.
- Drive Lead Generation & Nurture: Own lead capture, scoring, and nurture through marketing automation and email, defining the qualified business lead and handing sales a steady flow of sales-ready opportunities in Salesforce.
- Enable the Sales Team: Arm the commercial team with the collateral they need to close, including pitch decks, one-pagers, case studies, proposals, and vertical messaging.
- Market the Business Product & Offers: Position Armstrong’s business products, including fiber internet, voice, TV, managed services, and wholesale services, and build the offers and campaigns that win against competitors.
- Own Content & Thought Leadership: Produce business case studies, vertical content, and proof points that build credibility with commercial buyers and support discovery.
- Run Events, Local & Channel Marketing: Represent Armstrong Business at trade shows, chambers of commerce, and local business organizations, and build referral and partner programs that generate leads.
- Tailor by Segment & Vertical: Tailor messaging and campaigns to different business sizes, verticals, and wholesale partners, recognizing that a small business, a multi-site operator, an enterprise, and a wholesale carrier buy very differently.
- Grow & Retain Accounts: Partner with sales and care to upsell and cross-sell existing business customers and reduce commercial churn.
- Own the Data & Pipeline Reporting: Partner with Marketing Ops & Analytics and the commercial team to own business marketing’s data, and report on pipeline, sourced revenue, and ROI.
What You’ll Need:
- 5+ years in B2B or commercial marketing, ideally in telecom, broadband, or another subscription business
- A full-stack track record running demand generation, web, lead generation, sales enablement, and retention, comfortable operating as a team of one
- Experience marketing to business decision-makers across SMB, mid-market, enterprise or multi-site, and wholesale accounts
- Hands-on with marketing automation and CRM (e.g. HubSpot and Salesforce), paid search, LinkedIn, and account-based marketing
- A strong partner to sales, with a history of building enablement and pipeline alongside a commercial team
- A data-driven, pipeline- and revenue-oriented approach, comfortable owning a number
- Comfort embracing emerging technology, including AI, to work more efficiently, for example for targeting, content, and lead scoring
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience
- Bonus: telecom or fiber for business, wholesale or carrier marketing, vertical marketing, or ABM platforms
What's In It For You:
- Own an entire line of business as its dedicated marketer, with the autonomy to build the Armstrong Business marketing engine from the ground up
- Work shoulder to shoulder with the VP of Commercial Services and see your marketing show up directly in business growth
- Flex the full marketing stack, from brand and demand to web, enablement, and retention, all in one role
- Join a family-owned company trusted by its communities for nearly 80 years
- Competitive compensation and benefits, in a collaborative culture built on trust and local roots
Who We Are
The Armstrong Group is a family owned and operated collection of diverse companies. What began in 1946 as Armstrong County Line Construction, founded by Jud L. Sedwick in Kittanning, PA, has now grown into an organization that encompasses multiple industries and employs over 2,400 individuals nationwide. Our brands include Armstrong Utilities, Guardian Protection, Armstrong Development, 4Front Solutions, Twin Pops, and Armstrong Comfort Solutions.
Armstrong is an Equal Opportunity Employer.
