Brand Copy Lead

• We are seeking a Brand Writer to shape how Replit is expressed across the world
• You will be responsible for crafting the voice of our brand, writing breakthrough copy across campaigns, marketing assets, and product surfaces, and ensuring Replit’s story shows up with clarity, consistency, and cultural impact
• You’ll move fluidly from high-level concepting to meticulous execution, working closely with design, marketing, product, and external partners to bring the Replit narrative to life
• This role reports directly to the Executive Creative Director, ensuring close collaboration on vision, craft, and execution
• Define and evolve Replit’s brand voice, tone, and narrative across all communications
• Lead copywriting for high-profile product launches, campaigns, events, and cultural activations
• Write and adapt marketing assets across channels — web, social, email, paid media, video scripts, event copy, and more
• Create scalable editorial guidelines and frameworks that empower teams across the company to write with excellence
• Collaborate with designers, marketers, strategists, and agency partners
• Elevate the quality of writing across every touchpoint, advocating for clarity, creativity, and brand-led thinking
• Explore new creative formats and cultural opportunities that push the Replit story forward

Benefits

• Remote-First and Autonomous Working Environment
• Flexible Work Hours
• Short Term and Long Term Disability
• Monthly Expenses Stipend
• Health, Dental, Vision, and Life Insurance
• Home Office Set-Up Stipend
• Annual Company/Team Offsites (4/year)
• 401k Program
• Commuter Benefits
• Parental and Baby Bonding Leave
• Flexible PTO (2 Weeks Minimum Required) + Holidays
• Equity

Preferred experience

• This is a role for a writer who thrives at the intersection of storytelling and strategy
• Someone who can define timeless brand foundations while also creating standout expressions that inspire, resonate, and endure
• A portfolio that demonstrates conceptual strength and world-class copywriting across campaigns, platforms, and marketing assets
• 6+ years of experience in brand writing or copywriting at leading agencies, technology companies, or in-house creative teams
• Ability to drive work from concept to final execution in fast-paced, iterative environments
• Experience collaborating with cross-functional teams at the intersection of marketing, product, and design
• Mastery of language, storytelling, and voice, with a proven eye for detail and craft
• Interest in AI, creativity, and shaping the cultural narrative around new technologies
• Exposure to writing across motion, digital platforms, and experiential activations
• Strong presentation and communication skills able to inspire confidence in creative direction across stakeholders
• Experience creating or scaling global brand voice and editorial systems