Company Description
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
Job Description
The Associate Manager, Media will support the development and execution of Mattel's LATAM media strategy, translating brand and business objectives into integrated, audience-led media plans across the consumer journey.
The role combines strategic media planning, audience and data activation, performance marketing, creator-led media, measurement, and agency leadership. The Associate Manager will work across markets and cross-functional teams to maximize the effectiveness of Mattel's media investment while continuously identifying opportunities to improve how data, technology, platforms, and emerging media capabilities drive business results.
What You’ll Do
- Develop and execute full-funnel, audience-led media strategies aligned with brand, consumer, and business objectives across LATAM.
- Lead integrated media planning across digital, social, video, programmatic, creator-led, performance, and traditional channels, ensuring the right channel, audience, investment, and KPI strategy.
- Develop data-driven audience strategies, leveraging first-party, platform, publisher, and media ecosystem data for targeting, retargeting, personalization, suppression, and frequency management.
- Lead performance media strategies designed to drive measurable consumer actions, including qualified traffic, key website events, engagement, and first-party-data/lead generation.
- Develop creator-led and social amplification strategies, leveraging paid media and platform capabilities to maximize the impact of creator content.
- Drive measurement, optimization, and experimentation, translating media performance and test results into recommendations for future investment decisions.
- Lead media agencies and external partners, challenging recommendations and ensuring strategic quality, executional excellence, innovation, and accountability.
- Partner with Brand Marketing, Digital, CRM, E-commerce, and other teams to create integrated consumer experiences and connect media with broader business priorities.
- Manage media investment, forecasting, pacing, and financial processes, continuously identifying opportunities to improve media effectiveness and efficiency.
- Proactively identify and test emerging platforms, technologies, formats, partnerships, and media capabilities relevant to Mattel's consumers and brands.
- Communicate media strategies, performance, learnings, risks, and recommendations clearly to stakeholders while managing multiple markets and workstreams across LATAM.
Qualifications
Who We’re Looking For
- Bachelor's degree in Marketing, Business Administration, Communications, Economics, Finance, or related field.
- 5+ years of experience in media, digital marketing, advertising, integrated marketing, or a related discipline, preferably with experience at a leading advertiser and/or media agency.
- Strong understanding of full-funnel media strategy and planning, including the role of different channels across awareness, consideration, engagement, traffic, and conversion.
- Hands-on or strong working knowledge of digital and programmatic media ecosystems, including platforms such as DV360, Amazon DSP, Meta, Google, TikTok, or comparable platforms.
- Experience leveraging audience and platform data for audience creation, targeting, retargeting, suppression, and frequency management.
- Experience managing performance-oriented campaigns and optimizing toward measurable actions such as website visits, key events, engagement, lead generation, or other conversion objectives.
- Experience developing or managing paid creator/influencer amplification campaigns and familiarity with creator-media solutions across major social/video platforms.
- Experience managing media agencies and external partners, with the ability to evaluate and challenge strategic recommendations, not only coordinate execution.
- Experience managing marketing/media budgets, forecasting, pacing, and financial reporting.
- Strong analytical capabilities and ability to translate complex media data into clear insights and recommendations.
- Strong project-management skills with the ability to manage multiple brands, markets, campaigns, and stakeholders simultaneously.
- Strong communication and stakeholder-management skills, including the ability to present media recommendations clearly to non-media audiences.
- Advanced English required. Spanish and/or Portuguese capabilities are a plus.
Additional Information
Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!
How We Work
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors
- We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Who We Are
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.