AI Development Coach

We need someone ready to coach working professionals through applied AI, helping them build real capability in the tools and thinking reshaping their industries.

WHO WE ARE

Apprentify Group is a portfolio of six companies, each with its own culture, personality and people. Across the group we support around 10,000 learners a year, and we're scaling fast, including a growing AI delivery function that needs people who can hit the ground running from day one.

We need someone who can turn AI adoption from theory into real workplace capability, helping learners build the confidence and commercial instinct to apply AI responsibly and effectively in their actual jobs.

THE QUICK FACTS

• Location: Remote-first, UK. Occasional travel for events and onboarding.

• Contract: Full-time, permanent

• Start: Immediate or near-term

• DBS check required for all candidates

• Programmes: Level 3 (AI Practitioner) & Level 4 (AI & Automation)

LIFE IN THE ROLE

Forget the long list of duties. Here's what your days actually look like.

The real work: Most of your time is spent coaching apprentices through the practical application of AI tools in their actual jobs and managing the documentation that keeps the programme compliant and on track. A learner goes off-script. A business changes direction. A tool updates overnight. It moves fast, sometimes gets messy, but it's never boring.

The environment: We work remote-first. You won't be micromanaged, but you will be expected to own your learners' progress from day one. Apprentify is a scale-up; processes are still being built and things evolve quickly. The people who thrive here see that as an opportunity, not a problem.

TEAM & CULTURE

You'll join the Delivery team, specialists who care deeply about learner outcomes, aren't afraid to flag what isn't working, and move quickly when something needs to change.

Reports to: Performance Manager – Delivery

What we value:

• Curiosity over perfection

• Progress over polish

• People who take ownership without being asked
  

THE HONEST HARD BIT The admin load is real. Ofsted-regulated delivery requires thorough documentation. If you understand governance and can build it into your rhythm, you'll be fine. If you need to be persuaded that paperwork matters, this probably isn't the right fit.

IS THIS FOR YOU?

✔ You fix problems without being asked
✔ You have genuine coaching, mentoring or facilitation experience, formal or informal
✔ You've used AI tools in a real work context and can talk about it credibly
✔ You can make technical concepts land for non-technical people
✔ You're comfortable operating in a startup environment, ambiguity included

This is NOT for you if:
✘ You need a step-by-step guide for every task
✘ You prefer slow, predictable work
✘ Your AI experience is theoretical only
✘ You see documentation as someone else's problem
✘ You need a fully structured corporate environment to do your best work

WHAT YOU BRING

• Practical, hands-on experience using AI tools (ChatGPT, Copilot or similar) in a real business context, not just personal experimentation

• Proven coaching, training or facilitation experience, virtual or in-person, formal or informal

• Solid understanding of data ethics, responsible AI and information governance

• The ability to translate AI adoption into practical, workplace-ready actions for non-technical learners

• Confidence managing documentation, compliance and progress tracking alongside your coaching caseload

• Comfort using digital learning platforms day to day

Nice to have: experience delivering apprenticeships, familiarity with prompt engineering or automation tools, understanding of Ofsted/ESFA expectations, relevant certifications (BCS AI Foundation, Microsoft AI, Google AI).

WHAT WE OFFER

• Competitive salary

• 25 days annual leave (plus bank holidays), increasing with length of service

• Private medical insurance

• Birthday Leave + Volunteer Day

• Hybrid working with regular collaboration days in our Wilmslow HQ

• Ongoing professional development and leadership support

• Enhanced family leave policies

• Access to mental health and wellbeing support

• Regular company-wide events and team socials

THE INTERVIEW PROCESS

Stage 1 Micro-teach (30 minutes): You'll prepare and deliver a 15-minute coaching session, followed by Q&A.

Stage 2 Capability interview (1 hour): A conversation about your AI experience and your coaching approach.

At Apprentify, we are committed to creating a diverse and inclusive workforce that reflects the communities we serve. We welcome and encourage applications from people of all backgrounds, particularly those who are currently underrepresented in our workforce. We value different perspectives, lived experiences and ways of thinking, and we recognise the positive impact they have on our learners, our culture and our organisation. We are dedicated to removing barriers in our recruitment process and will provide reasonable adjustments where needed to ensure all candidates have a fair opportunity to succeed. If you have any questions about the application process or would like to discuss reasonable adjustments, please get in touch with us – we're here to support you.