The ad says“Have 5+ years in SEO, organic growth, or content-driven acquisition (ideally within SaaS, technology, or developer-focused businesses), including hands-on AEO/GEO work within the last year”
The ad says“Hands-on with AI visibility and citation tracking tools (Profound, Peec, Ahrefs Brand Radar, or similar)”
The ad says“Have 5+ years in SEO, organic growth, or content-driven acquisition (ideally within SaaS, technology, or developer-focused businesses), including hands-on AEO/GEO work within the last year”
The ad says“Are technically fluent in SEO: keyword research, crawling, indexing, structured data, site architecture, and log analysis”
The ad says“Are technically fluent in SEO: keyword research, crawling, indexing, structured data, site architecture, and log analysis”
The ad says“Are technically fluent in SEO: keyword research, crawling, indexing, structured data, site architecture, and log analysis”
The ad says“Are technically fluent in SEO: keyword research, crawling, indexing, structured data, site architecture, and log analysis”
The ad says“Have 5+ years in SEO, organic growth, or content-driven acquisition (ideally within SaaS, technology, or developer-focused businesses), including hands-on AEO/GEO work within the last year”
The ad says“Programmatic SEO at meaningful scale”
The ad says“Deep Reddit fluency: you understand how communities work and how to earn credible presence there”
The ad says“Have 5+ years in SEO, organic growth, or content-driven acquisition (ideally within SaaS, technology, or developer-focused businesses), including hands-on AEO/GEO work within the last year”
The ad says“Are technically fluent in SEO: keyword research, crawling, indexing, structured data, site architecture, and log analysis”
The ad says“Are technically fluent in SEO: keyword research, crawling, indexing, structured data, site architecture, and log analysis”
The ad says“Experience running YouTube as an organic discovery channel”
Search is being rebuilt in real time. Millions of people now start with a question to ChatGPT, Claude, Gemini, or Perplexity, and the answer they get decides which products they try. When someone asks how to build an app, a website, or a tool for their business, Replit needs to be the answer
We’re hiring an AEO/GEO/SEO Lead to own how Replit gets discovered, across AI-generated answers and traditional search
This is a zero-to-one role. You’ll define the strategy, then execute it yourself with AI-leveraged production, agency partners, and cross-functional teams behind you. You’ll work daily with our Web, Growth, Brand, Content, Product, Engineering, and Analytics teams
The fastest-growing AI-native companies have already turned AI answers into a primary acquisition channel
Your mandate is to do the same for Replit: grow AI referral traffic into one of our largest sources of new builders, keep our traditional search presence compounding, and make Replit the platform AI assistants recommend when anyone wants to build software
Replit moves fast. We ship continuously, experiment relentlessly, and aim to make every builder more productive and creative. We’re looking for someone who thrives in that environment: part strategist, part operator, part scientist of a channel that changes every month
Own the AEO/GEO Strategy Define where Replit must show up across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews, for which prompts and buyer intents, and build the playbook to win those answers. Set targets, sequence the roadmap, and defend the strategy with data
Win Citations Across the Open Web LLMs cite what they trust: Reddit threads, YouTube videos, high-authority publications, community content, and well-structured owned pages. Build durable programs on each of these surfaces, understand the half-life of an AI citation, and keep Replit ranked as models retrain and retrieval systems shift
Run SEO End to End Own keyword strategy, on-page optimization, technical SEO, and content-driven organic growth in partnership with our Head of Web. Protect and grow search equity through a major site relaunch, and coordinate with our paid search team on keyword coverage
Build the Content Engine Produce and direct content designed for two readers at once: LLM crawlers and humans. Blogs, comparison pages, videos, and structured resources, created at volume with AI-assisted workflows and held to a high quality bar. The durable human work here is judgment: strategy, editorial quality, and distribution
Stand Up Measurement Build reporting for a channel that lacks perfect attribution: AI referral traffic, share of voice in AI answers, citation tracking, and downstream signups and revenue. Run controlled experiments, isolate what actually moves citations, and teach the rest of the company what you learn
Direct Agencies and Tools Own our agency and vendor relationships across search and AI visibility, plus the tool stack that powers tracking and production. Write the briefs, hold the quality bar, and decide what stays in-house
Love building from scratch: frameworks, processes, and strategy
Are analytical enough to build credible measurement in a messy, fast-changing channel, connecting organic visibility to traffic, signups, product adoption, and revenue
Have a founder mindset: you identify gaps and fill them, move quickly, and don’t wait for someone else to define the playbook
Have 5+ years in SEO, organic growth, or content-driven acquisition (ideally within SaaS, technology, or developer-focused businesses), including hands-on AEO/GEO work within the last year
Are technically fluent in SEO: keyword research, crawling, indexing, structured data, site architecture, and log analysis
Write clearly and quickly, and can direct people, agencies, and AI tools to produce content that earns citations
Understand how LLMs actually retrieve and cite sources, and how that differs across ChatGPT, Claude, Gemini, and Perplexity
Are comfortable partnering with engineering, product, content, and analytics stakeholders to get changes shipped in a fast-moving environment
A collaborative, low-ego approach and willingness to dig into the details
Can show real results: AI referral traffic you grew, citations you won, rankings you moved, and how you measured all of it
Programmatic SEO at meaningful scale
Deep Reddit fluency: you understand how communities work and how to earn credible presence there
Experience directing SEO/AEO agencies and fractional specialists
Experience running YouTube as an organic discovery channel
Hands-on with AI visibility and citation tracking tools (Profound, Peec, Ahrefs Brand Radar, or similar)
Made AI answers a primary acquisition channel at a PLG, consumer, or developer-facing software company
You’ve built with Replit or other AI building tools and understand our builders firsthand
